Position Summary

The Outside Sales Representative is responsible for driving commercial roofing sales through technical expertise, disciplined sales execution, and strong operational alignment. This role requires a consultative sales professional who can manage long-cycle commercial opportunities, conduct accurate inspections, coordinate closely with operations, and build long-term customer relationships.

Essential Job Functions

• Conduct on-site commercial roof inspections, measurements, and preliminary scoping.

• Align sales activity with General Managers, Superintendents, Survey Technicians, and Estimating.

• Manage the full sales cycle from lead qualification through close.

• Maintain consistent customer communication during long sales cycles.

• Ensure accurate site data handoff for estimating and proposals.

• Utilize CRM to manage pipeline, documentation, and forecasting.

• Build trust-based customer and manufacturer relationships.

• Represent company standards and brand professionally.

• Meet defined sales activity and revenue expectations.

• Participate in sales meetings online and/or in person as required.

Secondary Job Functions

• Proactively generate new business through referrals and outreach.

• Participate in sales, manufacturer, and industry training.

• Support branch-level sales initiatives.

• Assist with customer education on incentives and roofing options.

• Support mentoring of new sales reps when needed.

Job Requirements

• Ability to safely access and inspect commercial rooftops.

• Valid driver’s license with acceptable driving record.

• Ability to work independently while meeting deadlines.

• Willingness to travel locally.

Qualifications

• 3–5+ years of outside or B2B sales experience.

• Experience managing long sales cycles.

• CRM proficiency and sales process discipline.

• Strong technical aptitude.

• Proficiency in Microsoft Word, Excel, and Outlook.

• Strong written and verbal communication skills.

Preferred Qualifications

• Commercial roofing or construction experience.

• Experience working closely with operations teams.

• Existing commercial account relationships.

Job Expectations

• High accountability and self-motivation.

• Strong collaboration with operations and leadership.

• Persistence and professionalism.

• Ongoing training participation.

• Contribution to team culture.

Physical and Compliance Requirements

• Ability to meet physical demands of roof inspections.

• Successful completion of background, drug, and motor vehicle checks.

Company Description

About Holland Roofing
Established in 1986, Holland Roofing has been providing commercial roofing, sheet-metal and general waterproofing services for over 40 years. Today, this $80 million corporation is headquartered in Cincinnati, Ohio. Holland Roofing employs over 500 team members and services over 35 states in the continental US, including branches in Costa Rica.
Holland Roofing Group offers competitive wages based on experience, excellent benefits, and is an equal opportunity employer.

Holland Roofing Group

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